Ep.32 – Leading with Values. Guest Lisa Morton.

Lisa Morton began Roland Dransfield 25 years ago with the idea of creating a communications agency that shared her values of creating meaningful long-lasting relationships, while also pursuing purposeful growth in business and social impact. These values held by Lisa and Roland Dransfield have been evident in their contributions to the local Manchester community. Roland Dransfield, with Lisa Morton at the helm, have been instrumental in helping the city recover from multiple crises and in helping restore neglected neighborhoods. 

Lisa and her team at Roland Dransfield have collected many accolades in their industry, thanks to their focus on purpose-driven work. Awards include PR & Marketing Agency of the Year, Marketing Personality of the Year, and Best PR/Social Agency Campaign to name a few. They have also been nominated for best British Business Podcast with their company’s podcast series We Built This City.

This conversation between Nate and Lisa carries a noticeable theme, and that is the importance of values. The necessity of values in life as well as in shaping organizational culture. Lisa is very informative and she is an outstanding story-teller which makes this discussion even more intriguing.

val·ue – “a person’s principles or standards of behavior; one’s judgment of what is important in life.”

IN THIS EPISODE LISA AND NATE EXPLORE:

• Where the name of her business Roland Dransfield came from and why the person who inspired the business still has an impact on it today.
• The importance of listening vs talking in the pursuit of identifying your purpose whether in daily-life or business.
• Why leaning into values can help people and businesses overcome adversity.
• Why setting shared-values for the organization and staying true to them in difficult times can lead to long-term professional and personal success.
• Connect with Lisa here.
• Read more about Nate Leslie here.